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Über
Maintain and ensure proper implementation of cross-platform and cross-device Digital Analytics tooling. Administer Google tag management. Understand omnichannel user behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution. Provide data and insights for dashboards and reports for various business areas to help measure the business performance and customer engagement. Promote a culture of user-centric and data-driven decision-making and advocate customer experience best practices. Maintain digital analytics documentation.
Qualifications:
1+ years’ experience with Google Analytics or tag management. Strong operator skills, capable of managing multiple projects and timelines across various functions. Detail orientation and ambition to outperform previous achievements and external competitors. Strong communication skills with an understanding of how to make their point in simple terms and define the steps and requirements to get there. To be organized and methodical with the ability to instill work procedures and processes across various functions and geographies.
Sprachkenntnisse
- English
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