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Data Science and Advanced Analytics Intern
- Washington, Utah, United States
- Washington, Utah, United States
Über
Data & Analytics leverages business intelligence gained through advanced data analytics to maximize AARP's marketing and communications results. This includes using data science, data engineering, predictive modeling, and market analytics to guide data‑driven decision making. The AARP Data Science & Advanced Analytics team seeks a curious and creative intern to support ongoing enhancements to Data Science‑owned AI/ML and agentic personalization capabilities across our digital channels. This paid internship, anticipated to begin in Summer 2026 with the potential to extend into additional semesters, focuses on AI‑driven personalization, content intelligence, audience engagement analysis, and emerging agentic decision‑making initiatives. The intern will evaluate engagement signals, content effectiveness, and qualitative feedback to support the evolution of AI/ML‑powered personalization systems and optimization frameworks. This internship offers hands‑on exposure to how analytics, content strategy, audience engagement, and AI work together to improve personalized digital experiences while supporting Data Science‑led AI and agentic personalization initiatives focused on content intelligence, engagement optimization, and AI‑assisted decisioning. Ideal candidates will have an interest in media, marketing analytics, audience strategy, communications, digital content, consumer behavior, personalization, and emerging AI technologies, combined with strong analytical thinking, intellectual curiosity, and the ability to connect insights to business outcomes.
Responsibilities
Support ongoing improvements to Data Science‑owned AI/ML and agentic personalization capabilities
Review personalized content recommendations and engagement trends
Evaluate content relevance, freshness, tone, and audience alignment
Analyze web, app, and email engagement patterns and analytics
Support experimentation and optimization initiatives
Provide structured qualitative feedback to support AI‑assisted decisioning
Assist with summaries, presentations, analytics reviews, and insight documentation
Qualifications
Currently pursuing an undergraduate or graduate degree in Media & Marketing Analytics, Audience Strategy, Digital Media, Integrated Marketing Communications, Business Analytics, Consumer Strategy, Marketing, Communications, or a related field
Strong interest in digital experiences, consumer engagement, personalization, and emerging AI technologies
Ability to think analytically, synthesize insights, and communicate findings clearly to both technical and non‑technical audiences
Additional
Exposure to digital publishing, content marketing, audience development, or marketing analytics
Familiarity with audience engagement metrics, reporting, dashboards, or performance measurement
Interest in personalization, AI/ML, experimentation, recommendation systems, or emerging agentic AI applications
Experience creating presentations, reports, content analyses, or research summaries
Comfort working with both quantitative and qualitative information to identify patterns, opportunities, and insights
Curiosity about how data, content, and technology can work together to improve customer experiences and business outcomes
Additional Requirements
Regular and reliable job attendance
Effective verbal and written communication skills
Exhibit respect and understanding of others to maintain professional relationships
Independent judgment in evaluation options to make sound decisions
In‑office/open‑office environment with the ability to work effectively surrounded by moderate noise
AARP will not sponsor an employment visa for this position at this time
Hybrid Work Environment AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation And Benefits The hourly range is $18.40 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates. Internships are non‑exempt positions and are not eligible for employee benefits.
Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or any other basis prohibited by applicable law.
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Sprachkenntnisse
- English
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