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Gestionnaire portefeuille de marques, spiritueux / Brand Porfolio Manager, Spirits – Montréal/ Toronto
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*English will follow* Basé à Montréal ou à Toronto, le/la Gestionnaire de portefeuille de marques, spiritueux est responsable de l’élaboration et de l’exécution des stratégies nationales à long term
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Gestionnaire portefeuille de marques, spiritueux / Brand Porfolio Manager, Spirits – Montréal/ Toronto
- Toronto, Ontario, Canada
- Toronto, Ontario, Canada
Über
*English will follow*
Basé à Montréal ou à Toronto, le/la Gestionnaire de portefeuille de marques, spiritueux est responsable de l’élaboration et de l’exécution des stratégies nationales à long terme ainsi que des plans marketing annuels. Il/elle supervise un portefeuille de marques et joue un rôle clé dans le développement et la gestion de l’entreprise afin de maximiser la valeur de la marque, la part de marché et l’atteinte des objectifs du plan d’affaires. Il/elle collabore étroitement avec les ressources du fournisseur pour atteindre conjointement les objectifs fixés.
Responsabilités
- Développer et mettre en œuvre des plans marketing annuels (4P) permettant d’atteindre les indicateurs de performance (KPI) attendus (volume, revenus et dépenses marketing). Analyser les résultats en continu et apporter les correctifs nécessaires
- Développer et entretenir des relations d’affaires solides, basées sur la confiance et la création de valeur avec les partenaires
- Analyser les données de la catégorie et identifier les tendances clés afin de formuler des recommandations favorisant la croissance des partenaires
- Préparer et effectuer des revues d’affaires avec les partenaires
- Gérer les demandes provenant des équipes de vente et des fournisseurs
- Planifier et gérer le processus d’introduction de nouveaux produits
- Développer et mettre en œuvre des plans 360 degrés pour les lancements de nouveaux produits
- Développer et mettre en œuvre des initiatives marketing nationales à destination des consommateurs
- Collaborer efficacement avec les collègues des autres départements afin d’atteindre les objectifs d’affaires
Formation et expérience
- Baccalauréat en administration des affaires, en marketing ou équivalent
- Minimum de 5 ans d’expérience dans la gestion d’une marque ou d’un fournisseur à l’échelle nationale
- Expérience dans l’industrie des boissons alcoolisées (un atout)
- Certification WSET (un atout)
Compétences clés
- Établissement de relations d’affaires basées sur la valeur
- Création de relations de confiance
- Communication efficace
- Orientation client
- Négociation
- Proactivité
- Planification et organisation
- Capacité d’adaptation
- Bilingue anglais/français (écrit et parlé). - Clients anglophones et envergure nationale
Based in Montreal or Toronto, the Brand Portfolio Manager – Spirits is responsible for developing and executing national long-term strategies and annual marketing plans. They oversee a supplier portfolio of brands and play a critical role in developing and managing the business to maximize brand value, market share, and the achievement of the business plan. They work in strong collaboration with the supplier’s resources to jointly achieve the objectives.
Responsibilities
- Develop and implement annual marketing plans (4P’s) that achieves expected KPI’s (volume, revenue and marketing spend) targets. Continuously review results, implementing corrective measures where necessary
- Develop and maintain strong trusting and value-based business relationships with partners
- Analyze category data and identify key trends to make recommendations to partners that will foster their growth
- Prepare and execute business reviews with partners
- Managing requests from sales teams and suppliers
- Plan and manage the product introduction process
- Develop and implement 360-degree plans for new product launches
- Develop and implement national consumer marketing initiatives
- Effectively collaborate with colleagues in other departments to achieve business objectives
Education and experiences
- Bachelor’s degree in business administration, marketing or equivalent
- Minimum 5 years of experience managing a national brand or supplier
- Experience in the alcoholic beverage industry (an asset)
- WSET Certification (an asset)
Top Skills
- Building Value Based Relationships
- Building Trust
- Communication Effectively
- Focusing on Customers
- Negotiation
- Initiating Action
- Planning and Organizing
- Adaptability
Sprachkenntnisse
- French
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