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Digital Content ManagerInside Higher Ed • North Carolina, United States
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Digital Content Manager

Inside Higher Ed
  • US
    North Carolina, United States
  • US
    North Carolina, United States
Apply Now

About

Job Summary: Reynolda’s Digital Content Manager will support and optimize marketing and communications efforts on behalf of Reynolda House and Reynolda Gardens, with a focus on digital and multichannel marketing. The role will manage a cohesive digital marketing strategy, prioritize user experience across website, email, and social media, and contribute to fundraising, audience outreach, and growth.
Job Type Full Time
Essential Functions
Maintain and update content and design on Reynolda.org to align with a multichannel marketing approach.
Produce multiple email campaigns per month in Constant Contact for members, friends, and other audience segments.
Work with the Marketing Director to create and maintain a social media marketing and communications content calendar; publish content on each channel using Later.com.
Assist with publishing digital programs on multiple platforms.
Analyze social media paid and organic performance to support communications evaluations and reports; track key metrics and connect them to admissions, fundraising, and programmatic goals.
Engage timely with social media followers and respond to inquiries.
Ensure all Reynolda House and Gardens programs and events are published on their respective websites, Facebook pages, and online event calendars, including Wake Forest University and Wake the Arts calendars and local tourism calendars.
Photograph and video the estate and events as needed; coordinate with freelance photographers and videographers.
Conduct regular “temperature checks” across online review sites such as TripAdvisor, GlassDoor, Indeed, and Google.
Track website analytics through Google Analytics and link them with conversions via Reynolda’s Altru CRM.
Assist the Director of Marketing and Communication with researching and buying paid media to support programs, exhibitions, and brand growth; support integrated campaign plans and strategies.
Ensure that all content produced meets Reynolda’s brand standards and maintain the content production calendar as needed.
Assist the Director of Marketing and Communications with other duties as determined.
Other Functions
Use data to inform design decisions.
Maintain Reynolda’s image and video library.
Represent Reynolda at community events on nights and weekends, as needed.
Collaborate with marketing colleagues at Reynolda Village and The Graylyn Estate, as needed.
Required Education, Knowledge, Skills, Abilities
Bachelor’s degree in Marketing, Advertising, Communications, or a closely related field from an accredited college or university (equivalent experience considered).
Two to three years of experience in digital marketing and brand content development.
Ability to write for a variety of audiences in a clear, grammatically correct, engaging tone appropriate to multiple platforms and internal and external target audiences.
Experience in email marketing and database management/segmentation.
Skilled in social media content creation and management; stay up-to-date with emerging trends and platforms.
Ability to create engaging video and photography content.
Excellent verbal, written, and interpersonal communication skills.
Strong project management skills, including familiarity with project management tools.
Resourceful, adaptable, and focused.
Analytical mindset and critical thinking.
Ability to exercise sound judgment, tact, and diplomacy.
Proficiency in Google Business Suite and Microsoft Office.
Website CMS experience a plus (WordPress, Drupal).
CRM reporting and data extraction experience.
Ability to work successfully independently and in a team environment.
Preferred Education, Knowledge, Skills, Abilities
Proficiency in image and video editing.
Knowledge of graphic design software such as Adobe Creative Suite.
Prior knowledge in Google Ads and Analytics.
Accountabilities
Adhere to institutional guidelines and uphold brand standards.
Responsible for own work.
Physical Requirements Medium work; climbing, crouching, standing, walking, lifting, fingering, grasping, feeling, talking, hearing. Visual acuity to determine neatness and thoroughness of work assignments. Subject to both inside and outside activities.
Equal Opportunity Statement The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability, and military or veteran status.
Accommodations for Applicants If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.
Background Screening In order to provide a safe and productive learning community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.
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  • North Carolina, United States

Languages

  • English
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