Creative Strategy Lead

Location: Toronto / Remote
Department: Creative Strategy
Reports to: SVP, Performance Agency

We're hiring a Creative Strategy Lead who treats creative as a growth lever — not just production.

This is a senior individual contributor role with full ownership of creative performance across verticals. You will be responsible for measurable outcomes — CTR, CVR, CPA, ROAS — by generating strong concepts, testing at speed, and scaling what works.

If you think like a growth operator and move fast with data, this role is built for you.

Point2Web North America is a growth-driven performance marketing agency focused on building and scaling high-performing digital businesses.

We operate at the intersection of data, creative, and media — running O&O offers and partnering with ambitious brands to drive measurable revenue growth.

We believe winning creative is built on disciplined testing, speed, and deep audience insight — not guesswork.

We are hiring a Creative Strategy Lead to set creative direction and drive performance across the agency.

You will lead creative research, ideation, and execution across video and static formats while aligning strategy across verticals and funnels.

Success in this role is measured by performance impact, proactive idea generation, and your ability to continuously improve results through structured experimentation.

• Generate and test innovative creative angles, hooks, and concepts across video, static ads, and landing pages
• Drive measurable performance improvements across campaigns and funnels
• Build scalable creative systems that enable speed, quality, and repeatability using AI tools

• Own creative strategy, direction, and performance across all verticals and channels.
• Originate creative angles, narratives, and funnels proactively.
• Be fully accountable for creative outcomes, not just output.
• Set creative priorities based on business impact and performance data.

• Embed deeply with each vertical to understand audience, offer, funnel economics, and competitive landscape.
• Drive creative strategy across full funnels, campaigns, and channels, not just individual ads.
• Ensure creative reflects what converts per channel and per vertical.

• Use performance data to lead creative decisions, not just report results.
• Own A/B testing and optimization for both new and existing campaigns.
• Scale winners, kill underperformers quickly, and continuously improve performance.

• Personally concept, script, and produce high-impact creative: video, UGC-style ads, static creative, and landing pages.
• Ship production-ready assets optimized for Meta, TikTok, YouTube, Google, Native, and emerging channels.
• Leverage AI tools for ideation, scripting, editing, versioning, automation, and optimization.

• Partner closely with Media Buyers, BI, Analytics, Engineering, and Account teams.
• Influence campaign planning, testing priorities, and budget allocation through data-backed creative leadership.

• 5+ years in performance-focused creative or creative strategy roles.
• Proven senior individual contributor: originates ideas and owns outcomes.
• Strong video editing and production experience.
• Deep understanding of performance metrics, funnels, and creative testing.
• Highly autonomous and able to set direction without close oversight.
• Experience across major paid media platforms.
• Hands-on experience using AI-powered creative and production tools.

At Point2Web, creative directly impacts revenue. This role offers real ownership, clear accountability, and meaningful upside.

Competitive Compensation
Strong base salary aligned with senior Canadian market benchmarks, plus performance-based incentives tied to measurable impact.

Performance Recognition
Clear connection between results and rewards.

Autonomy
Influence creative direction, testing priorities, and strategic decisions.

Growth & Development
Build rare, high-value expertise at the intersection of creative, AI, and performance marketing in a fast-scaling environment.

Growth Mindset Culture
We value experimentation, speed, and continuous improvement.

Remote Flexibility
Toronto-based or fully remote within Canada.

If you thrive in environments where creative drives measurable growth — we'd love to speak with you.