Demand Generation Marketing Lead

Role Summary

We are a rapidly growing B2B software startup seeking a talented and experienced Leader to build the demand marketing capabilities.

The ideal candidate will have a proven track record of developing and executing innovative marketing strategies that drive growth and customer engagement in the B2B software space.

The role will report to our future Head of Global Marketing.

The role is based in Paris.

Key Responsibilities

Demand Generation Strategy:

- Develop and implement demand generation strategies that align with business objectives and revenue targets.

- Collaborate with cross-functional teams to define and execute integrated marketing campaigns.

Campaign Management:

- Plan, execute, and optimize multi-channel campaigns, including email, webinars, content syndication, paid media, and events.

- Manage campaign budgets and allocate resources effectively.

Lead Generation and Nurturing:

- Drive top-of-funnel lead generation efforts to build a robust sales pipeline.

- Implement lead nurturing programs to move prospects through the sales funnel.

Data Analysis and Reporting:

- Analyze campaign performance using key metrics and provide regular reports to stakeholders. Use data-driven insights to optimize campaigns and improve ROI.

Content and Messaging:

- Work with the product marketing team to develop compelling content and offers that resonate with our target audience.

- Coordinate with third-party agencies to build compelling content, events, and syndication programs.

- Ensure consistent branding and positioning across all demand generation initiatives.

Technology and Tools:

- Proficiency using core demand gen & overall digital marketing tools. Experience implementing and building a demand gen marketing stack including tools like Markops platforms (Hubspot / Marketo / etc.) + ABM tools (SFDC / ZoomInfo / etc.) + Marketing analytics (Google Analytics, etc.).

- Content management systems like WordPress.

- Stay up-to-date with the latest demand generation technologies and trends.

Collaboration:

- Work closely with the sales team to ensure leads are properly qualified and followed up on.

- Collaborate with the product marketing team to align demand generation efforts with product launches and updates.

Qualifications & Profile

- Proven experience in growth marketing, demand generation, or related field in the B2B software space - with Enterprise expertise.

- Thorough knowledge of GTM systems (including CRM, marketing automation, warm outbound tools, etc.).

- Strong leadership and team management skills, with a track record of developing and motivating high-performing teams.

- Excellent analytical skills, with the ability to use data to inform marketing strategies and measure performance.

- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing, as they apply to the B2B software market.

- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

- Creative problem-solver, with the ability to think outside the box and develop innovative marketing strategies.

- Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.

- Proficiency in marketing automation and analytics tools, such as Marketo, Salesforce, and Google Analytics.

- Passion for growth and continuous improvement, with a results-driven mindset.

- Familiarity with account-based marketing (ABM) strategies and tactics.

- Used to work with sales teams and exposure to command of the message / Value framework.

- Very hands-on; have a strong entrepreneurial drive and a builder approach.

Now, it would be ideal if you:

- Have a deep knowledge of the AI ecosystem.

- Have a good technical understanding of LLMs.

- Have experience with open source and developer products.

Benefits

- Daily lunch vouchers.

- Contribution to a Gympass subscription.

- Monthly contribution to a mobility pass.

- Full health insurance for you and your family.

- Generous parental leave policy. #J-18808-Ljbffr