Demand Generation Manager M/F

Created in Lyon in 2016 by French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 8000 customers and revenue growth above 100% YoY for the past 3 years. GP Bullhound has ranked us as the next most likely unicorn in Europe.

Agicap allows CEOs and Finance teams of SMBs and Mid-Market companies to efficiently manage and forecast their cash flow, pay their suppliers and get paid.

Cash is King, and Agicap fundamentally reshapes the way companies manage one of their greatest pain points.

Our ambition is to become the global financial management solution for SMEs and Mid-Market companies worldwide.

To help us get there we have raised 4 rounds of fundings so far, with prestigious VC funds including Greenoaks, Partech, BlackFin and most recently in November 2024 of €45M with AVP.

These additional resources further fuel our product innovation, allowing us to grow significantly the team by welcoming new talents and accelerating our international expansion across Europe. We are now over 500 people.

We believe our success comes from our highly passionate and dedicated teams, committed to building a company where people can grow and build their careers. We are constantly looking for great talents, aiming for excellence and ready to join our ambitious adventure!

As part of the Online Acquisition team, you will be responsible for developing and implementing strategies to generate leads and revenue through Demand Generation, ABM and LeadGen initiatives.

Paid acquisition plays a big role in our company’s business and you’ll have the opportunity to have a direct impact on Agicap's growth.

• Develop and execute demand generation and ABM strategies to drive qualified leads and grow revenue.
• Define and adjust key audiences, create impactful ads and account-specific messaging that resonate with our buyer personas.
• Work closely with local sales teams to ensure alignment on lead quality and follow-up processes.
• Monitor campaign performance, analyze data, and optimize efforts to maximize engagement and conversion rates within target accounts.
• Own and manage our existing Lead Generation campaigns on our paid channels (Search, Display, Social Ads, …). Build, deploy, run and iterate to maintain the best CAC Payback possible.
• Work together with the Studio, Brand & Content Teams to develop high-quality creatives, with regular reporting on their performance.
• Track and report on Lead, Demand & ABM campaign performance, including metrics such as account engagement, pipeline influence, and revenue impact.
• Partner with the Lifecycle team to support a seamless cross-channel lead journey, leveraging targeted messaging and assets for a cohesive experience.

• 5-7 years of performance marketing and/or customer acquisition in a high-growth B2B company, ideally SaaS or scale-up.
• Strong experience in managing and scaling demand generation campaigns and working very closely with sales teams.
• You have a demonstrated ability to work and influence decision makers in a fast-paced, matrixed organization, with stakeholders across different markets.
• Strong performance marketing skills: SEM, Paid Social, Data & attribution have no secrets for you.
• Performance-maniac, growth marketing mindset and will to have an impact.
• Excellent analytical skills: You are a data-driven person, you have a strong understanding of data analytics and you know how to be creative based on data insights. You’re an expert in measuring the impact of demand generation activities.
• Advanced knowledge of how to analyze the complete user journey is a plus.
• You thrive in an international environment, working in English with people from different backgrounds and cultures.

• Perfect moment in terms of growth and opportunities to join our adventure.
• Attractive salary.
• Swile meal vouchers.
• 100% coverage of TCL transportation pass.
• Fast learning environment, entrepreneurship and team spirit.
• A highly entrepreneurial environment that is empowering, highly educational, and offers a lot of autonomy.
• Monthly afterwork events.

Thank you!