Senior Marketing Operations Specialist – Pardot (via Softmax Data)

Join to apply for the Senior Marketing Operations Specialist – Pardot (via Softmax Data) role at MoxiWorks .

We're seeking a Senior Marketing Operations Specialist capable of managing our marketing infrastructure beyond basic reporting. You will ensure our tech stack is integrated, our data is clean, our reporting is actionable, and our funnel operates smoothly from initial contact to closed-won. This role combines building, executing, analyzing, and coaching, ideal for someone who simplifies complexity and values effective operations for marketing ROI.

You will collaborate directly with the Marketing and Revenue Operations teams, owning Marketing Operations and supporting Salesforce Administration when necessary.

• Expertise in Salesforce and Salesforce Marketing Cloud Account Engagement (Pardot) is essential.

MoxiWorks is a prominent player in real estate tech, actively transforming its go-to-market strategy to scale efficiently and impact the industry significantly. Join a team that values collaboration, transparency, autonomy, and results, working remotely or in a hybrid setup.

1. Manage Pardot and Salesforce Marketing Cloud Account Engagement: setup, segmentation, automation, reporting.
2. Collaborate with Salesforce Admin and Revenue Teams: align workflows, ensure data integration.
3. Coordinate with Marketing and partners: connect campaigns, workflows, lead forms.
4. Maintain integrations: DreamData, Google Suite, Gong, and others.
5. Optimize tech stack: improve efficiencies, close data gaps.
6. Ensure data hygiene: contact data standards, campaign tagging, attribution.
7. Support funnel processes: from top to bottom of the funnel.

• Develop dashboards and reports for funnel metrics, marketing activity, ROI, ABM tracking, and campaign performance.
• Analyze and improve lead handoff and follow-up processes with sales.

• Train teams on Pardot and Salesforce best practices.
• Translate campaign goals into operational workflows.
• Create persona-based engagement tracks and workflows.

• Identify patterns, trends, and bottlenecks; recommend improvements.
• Connect marketing spend to impact, drive ROI planning.

• 3+ years in Marketing Operations, Revenue Operations, or similar roles.
• Hands-on experience with Salesforce, Pardot, WordPress, DreamData, Google Analytics/GTM; certifications a plus.
• Proven ability to build reporting, optimize funnels, coach teams.
• Practical, systems-thinking mindset with a bias for action.

CAD$90-120k, plus benefits including Paid Time Off, Prescription Reimbursement, wellness services, Life Insurance, and Travel Insurance.

• Seniority Level: Associate
• Employment Type: Full-time
• Industry: Software Development

Compétences idéales

• Automation
• Google Analytics
• Salesforce
• Wordpress
• Google Tag Manager
• Data Integration

• Canada

Expérience professionnelle

• Digital specialist
• Analytics
• CRM Campaign

Compétences linguistiques

• English