Digital Marketing Executive (Mid-Weight)

Job Title: Digital Marketing Executive (Mid-Weight)

Location: Hybrid - Watford, WD24 7RY

Salary: Competitive

Job Type: Full Time, Permanent. Core hours of work for our business are Monday to Friday 08:30-17:00 (40 hours) however this can be done on a Hybrid basis with up to 3 days in the office and 2 days from home.

We're looking for a proactive and creative Digital Marketing Executive to join our fast growing business. Reporting to our Head of Marketing, you'll play a key role in driving our digital strategy - strengthening our online presence, supporting the ecommerce growth, and helping shape the next chapter of Vegetarian Express.

This is an exciting time to join a business that's setting the standard in vegetarian food innovation. The right candidate will thrive in a fast-moving, hands-on environment, bring sharp attention to detail, and communicate with confidence. There's real scope to grow, make an impact, and influence how we connect with our customers online.

What will be your main responsibilities?

• Drive omnichannel growth: Plan and execute digital campaigns across web, email, and social, ensuring consistent messaging that inspires action and strengthens brand engagement across all customer touchpoints.
• Turn data into action: Build data capture and management practices, analyse digital performance, and translate insights into meaningful commercial decisions.
• Lead by doing: Take ownership of email marketing production and provide proactive day-to-day support to the Head of Marketing making recommendations on ways to improve performance metrics further.
• Champion collaboration: Work closely with Sales, Innovation Chefs, and Customer Service to align messaging, share insights, and ensure customer feedback shapes our online communication.
• Manage and evolve email marketing: Oversee end-to-end delivery - from segmentation and scheduling to A/B testing, reporting, and continuous optimisation through Klaviyo.
• Own website merchandising and content: Make photography requests for assets, product uploads, and product descriptions - ensuring accuracy and visual appeal. Shape the site as an information hub that drives inspiration, supports customer confidence, and generates quality leads.
• Report on performance: Create and maintain clear reports in Google Analytics, social media channels, GA4, and Klaviyo to measure engagement and guide strategy.
• Manage SEO activity to increase organic visibility, optimise content performance, and drive measurable traffic growth.
• Bring our brand to life on our socials: Manage LinkedIn and Instagram channels - capturing live content at events to creating posts that tell a compelling, authentic stories for chefs and food professionals.

Who are we?

Vegetarian Express specialise in delivering plant-based ingredients, ideas and inspiration to chefs across the UK for eating out of home. With the astronomical rise in popularity of plant-based, vegan, vegetarian and flexitarian diets, we are uniquely placed in Foodservice to meet with this demand, and as such are rapidly growing and expanding.

What do you need?

You don't need to be vegan or a foodie to join our team, but you do need a passion for digital marketing and at least 3-5 years' experience in a similar role. We're looking for someone who is commercially minded, proactive, and can confidently manage multiple projects in a fast-paced environment.

Key skills and qualities:

• Comfortable working independently and taking ownership of projects
• Able to prioritise tasks, make decisions autonomously, and take initiative
• Excellent written and verbal communication
• High level of accuracy and attention to detail
• Ability to multitask, prioritise, and meet deadlines
• Strong judgment in identifying risks and opportunities
• Experience using Canva to create social media content
• Collaborative mindset with strong teamwork skills

Essential experience:

• Hands-on experience with Klaviyo (or similar platforms), including segmentation, automation, and reporting
• Comfortable managing a website with a high volume of products
• Experience navigating, editing, and making changes to Shopify
• Experience in using Canva for editing and creating posts
• Confident presenting digital data and insights to teams
• Skilled at capturing compelling imagery to showcase brand experiences for social platforms.

In return what do we offer?

• Competitive basic salary
• 25 days holiday plus public holidays
• Option to purchase additional annual leave (up to 3 days)
• Cash health plan (money back for dentist, opticians, physio etc.)
• Life assurance (4 x salary)
• On-going training & development
• Staff discount on all products
• Pension
• Easy access to public transport and free parking
• We promote good physical and mental health and can provide additional support to our employees via our Employee Assistance Programme all year round

Candidates with the relevant experience or job titles of; Marketing Manager, Digital Marketing Manager, Marketing Analyst, Marketing Officer, Digital Marketing Officer, Online Marketing, Digital Marketing Executive may also be considered for this role.

• United Kingdom

Expérience professionnelle

• Digital specialist
• SEO
• Social Media

Compétences linguistiques

• English