Business Development Executive / Events

Overview: This is a business development and sales-focused role centred on prospecting and converting new customers into business opportunities. The role provides hands-on experience in key selling techniques, company products, and internal systems. It offers a strong foundation in business development and, for high performers, the opportunity for promotion to Business Development Manager, leading full sales cycle deals with commission incentives on core events.

Purpose:

Identify and secure new sponsorship and exhibition clients for industry-leading events. Generate publishing sales across relevant media platforms. Promote and sell sponsorship packages, tables, and delegate places for major industry awards. Maintain and uphold company methodologies and values to drive sales success.

Key Performance Indicators (KPIs):

30 outreach activities per day. 5 meaningful prospect engagements per day. 25 total engagements per week. 10 structured sales calls per week. 5 customised proposals per week.

Key Responsibilities:

Lead generation: Research and identify potential clients. Consultative sales: Engage with prospects using SPIN-based and consultative selling techniques. Proposal creation: Develop tailored, needs-based proposals to convert leads. Industry expertise: Build strong sector knowledge and client relationships. Strategic collaboration: Work with editorial teams to craft meaningful sponsorship propositions. Social media engagement: Actively promote products and engage with audiences via LinkedIn and other platforms.

Core Competencies:

Prioritisation: Ability to focus on high-impact activities. Customer-centric approach: Strong client engagement and relationship-building skills. Adaptability: Ability to thrive in a fast-paced, evolving sales environment.This is a fantastic opportunity for a hungry professional looking to grow in business development and sales within the events and publishing industry.

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