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About
This role is not traditional SEO only — it's aimed at positioning the brand to be recognized, cited, and included in AI-generated answers, definitions, product answers, and knowledge graph contexts across the web.
Project goals, you will help us achieve:
Strong entity association for Curly Girl (brand, products, ingredients, benefits)
Structured data implementation (schema markup, product/schema entity links)
Content optimized for AI retrieval (FAQ blocks, definitions, extractable answers)
Semantic topic authority development around key curly hair niches
Mapping AI visibility gaps between traditional SEO and AI systems
Roadmap for AI ranking signals such as knowledge panels, E-E-A-T signals, retailer presence optimization, and topic relevance
Key Responsibilities
As our GEO/AI SEO specialist, you will:
Audit our current site
Evaluate site structure, content, entity signals, and schema markup
Identify AI visibility gaps
Develop a GEO & AI SEO strategy
Prioritize high-impact topics where our brand can dominate niche search intent
Define AI-oriented keyword and entity targets (e.g., "microfiber towel for curls", "best curl gel for frizz")
Build AI-semantic topic clusters
Optimize content for AI inclusion
Create and refine content that is extractable and answer-ready for LLMs
Build structured FAQ pages and definition blocks
Optimize product pages for AI context
Implement structured data
– JSON-LD schema for Organization, Product, FAQPage, Review, Breadcrumb
– Knowledge graph readiness
Measure & monitor AI visibility
– Track AI output rankings (ChatGPT mentions, Google AI Overviews, featured snippets, voice search answers)
– Report on progress with AI answer inclusion
Ideal Skills & Experience
You should have:
Proven experience in Generative Engine Optimization (GEO)
Background in AI SEO / AEO / semantic content optimization
Strong understanding of LLM indexing and answer engines
Expertise in structured data
Familiarity with entity SEO / knowledge graph optimization
Experience auditing and optimizing e-commerce/brand sites
Ability to provide a strategic roadmap + implementation plan
Preferred But Not Required
Experience with beauty, personal care, or consumer product brands
Familiarity with retailer SEO (Amazon, Walmart, Ulta, Sephora)
Familiarity with trademarked brand strategies
Deliverables
1. Comprehensive GEO & AI SEO audit for our website
2. Implementation roadmap with priorities and timelines
3. Structured content templates for AI-friendly pages
4. Schema markup plan and implementation support
5. Ongoing performance tracking and reporting
Proposal Instructions
Please include:
Examples of previous GEO/AI SEO work
Case studies or before/after results
Proposed approach for our brand
Estimated timeline
Contract duration of 3 to 6 months. with 30 hours per week.
Mandatory skills: Generative AI, AI SEO, AI Audit
Languages
- English
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