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The goal of a SEM Manager is to increase the generating revenue by growing the online traffic and setting up ROI to be achieved through paid search campaigns. Managing online campaign, expenses and defining of the budget are also a big part of their job. She/he needs to track everything and to analyse advertising & keywords of competitors. The main objectives are: performance marketing, conversion, ROI and online customer acquisition. She/he needs as well to be familiar with A/B testing techniques.
The skills needed are: strong analytical and communication skills. A Bachelor of Science in Marketing, Digital Marketing, or Communication is a minimum requirement.