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The mission of an Email Marketing Specialist is to increase the numbers of clients, engage with them and maintain the relation. She/he has to monitor and set up a variety of email marketing campaigns, take care of the designs & layout of the emails and track & analyse the campaign results. Marketing automation strategies are often planned and used by the email marketing specialist. She/he need to clean the email lists and compile them. The skills needed are: excellent analytics, written communication and copywriting.
A Bachelor of Science in Marketing, Digital Marketing, or Communication can be a minimum requirement.