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The goal of a Digital Marketing Manager is to plan, develop and implement digital marketing campaigns in order to promote a service or a product. She/he needs to define the campaign budget and to evaluate the social media trends in the industry. One of the missions is to increase the brand awareness and to drive the traffic towards the website or the social media.
The skills required are: analytical skills, communication, teamwork and good organization skills. It’s important to evaluate and put in place some metrics. A Bachelor of Science in Marketing, Digital marketing, or Communication is a minimum requirement.