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The mission of a Content Strategy Manager is to plan, develop and manage the content produced by a company. The content strategy belongs to a marketing plan and the results of those actions have the goal to: increase the search engine results ranking, acquisition of clients and increasing the brand awareness. A deep understanding of the clients’ interests & needs are crucial for this position.
She/he needs to develop editorial strategy and the skills required to be a Content Strategy Manager are: copywriting skills, content presentation and content delivery. A Bachelor of Science in Marketing, Communications, or Journalism is a minimum requirement.