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The Digital Brand Manager’s role consists in being in charge of the brand management on social media. She/he has to understand the consumer needs and develop the strategy on Facebook, Twitter, Linkedin, Instagram and other social media. Being responsible for the digital image of a brand is also an important part of the role of the Digital Brand Manager. Another mission consists in driving traffic towards the website by doing media campaigns. She/he needs as well to identify the latest trends and technologies linked to the industry in which she/he works.
The skills required are: strategic thinking, deep analytical skills, curiosity and intuition. A Bachelor of Art in Marketing, Digital Marketing or a related filed is required.