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A Social Media Coordinator has to develop marketing strategies for social media. His/her goal is to help increase the number of fans on social media such as Facebook, Twitter, Instagram or LinkedIn. The mission is to optimize content such as video, text or image on social media. Creating engagement from followers on social media around new products/services are the main objectives. Measuring web traffic, developing editorial content and scheduling them are part of the mission. The skills required are multitasking, analytical and good time-management skills.
A Bachelor of Art in Marketing, Digital Marketing or Communication is a minimum requirement.