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The mission of a SEO Specialist is to analyse websites and implement strategies in order to optimize the search engines and the search results. She/he needs to implement strategic keywords which meet the guidelines of the search optimization results. She/he needs to give recommendations concerning the content which will help to increasing the traffic to the website. The main tasks included: website analysis, keyword optimization, and content generation.
The skills needs are: critical thinking, speaking & writing ability and a strong adaptability aptitude. A Bachelor of Science in Computer Science, Marketing, Digital Marketing, Communication or experience in a related field is a minimum requirement.