Assistant Manager, Paid Search

The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

The Assistant Manager, Paid Search will support the business in North America region and play an important role in accelerating our online business. This individual will join a team of growth marketers that are transforming our business and aiding in developing critical marketing capabilities for ELC.

This role will be focused on executing and reporting on paid search campaigns for a cluster of brands within the ELC portfolio. They will ensure efficient completion of campaign work, perform insightful data analysis, and communicate optimizations and recommendations internally. They are responsible for managing daily pacing and routine performance checks. A strong analytical mind is essential for this role.

Roles & Responsibilities:

• Campaign Management + Execution:

o Assist in the day-to-day management of search campaigns, including keyword optimizations, search term reporting analysis, bidding, budgeting, and performance analysis in partnership with the team's Manager/Senior Manager

o Continuously monitor and optimize campaign performance to identify potential areas for improvement

o Assist in implementing suggested optimizations to ensure campaigns meet or exceed goals,

o Assist Manager/Senior Manager in managing the product feed to find any missing product groups, titles, descriptions, etc.

o Execute testing timelines set by Manager/Senior Manager and provide mid-flight testing updates

o Constantly track and analyze the relationship between paid and organic search to identify opportunities for synergies and optimization

o Lead the creation and implementation of ad copy for promos and evergreen moments

o Work cross functionally with marketing channel leads on real time optimizations and pivots across the marketing mix to achieve brand goals

Wünschenswerte Fähigkeiten

• Cross-functional Collaboration
• Data Analysis

• New York, New York, United States

Berufserfahrung

• Search
• SEM / Traffic

Sprachkenntnisse

• English