Sales Representative

Our client is on a mission to become the premier lawn mower brand in the United States, delivering high-quality reel mowers and turf solutions trusted by professionals and homeowners alike. As we expand nationally, we are looking for a driven, energetic, and resourceful Sales Representative to help build and strengthen our dealer, retail, and service center network across the country.

We are seeking a motivated and outgoing Sales Representative to develop new retail and dealer partnerships across the United States.

This role requires:

• Solid sales experience
• A self-starter mindset
• Strong communication skills
• A friendly, enthusiastic personality
• Resourcefulness and a hunger to grow the brand

This is an office-based position in the Atlanta area with some travel to key customers, trade shows, and dealer locations. Age is not a factor in the selection processwe value ability, attitude, and drive.

Dealer & Retail Partner Acquisition

• Identify and target prospective retail partners, dealers, and service/repair centers nationwide.
• Conduct cold calls, outreach emails, and scheduled visits to generate new business opportunities.
• Manage the full sales cycle from prospecting to onboarding.

Relationship Management

• Build, maintain, and nurture strong, long-term relationships with partners.
• Serve as the main point of contact for new accounts during onboarding.
• Provide ongoing support to ensure customer success and strong sell-through.

Product Demonstrations & Training

• Present and demonstrate lawn mowers and equipment to retailers and dealers.
• Train partners on product features, selling points, and maintenance basics.
• Support dealer days, field demos, and events.

Sales Operations & Reporting

• Maintain accurate CRM records of leads, outreach, partner performance, and pipeline stages.
• Collaborate on pricing strategies, promotions, and territory growth.
• Prepare regular sales reports and forecasts.

Brand Growth & Market Development

• Represent company professionally and enthusiastically.
• Help establish company as the leading reel mower brand in the U.S.
• Provide field insights to improve products and processes.

• Demonstrated sales experience (inside sales, field sales, or business development).
• Self-starter with a driven, entrepreneurial mindset.
• Excellent communication skillsverbal, written, and in-person.
• Friendly, energetic personality with strong rapport-building skills.
• Highly resourceful and able to find solutions independently.
• Detail-focused with strong organizational habits.
• Comfortable with computer systems, CRM tools, and basic reporting software.
• Confident presenting and demonstrating machinery to customers.
• Valid driver's license and willingness to travel occasionally within the U.S.
• Age is not a determining factorwe welcome applicants of all ages.

• Experience in the lawn mower, reel mower, landscaping equipment, or outdoor power industry.
• Relationships with turf equipment retailers or distributors.
• Technical understanding of small engines or turf machinery.
• Experience working with or representing an equipment brand.

• Must have solid sales experience.
• Must come recommended with references.
• Must be based in the Atlanta metro area (office-based).
• Must be reliable, resourceful, and independent.
• Must have a strong desire to help build company.

• Competitive base salary (TBD).
• Incentives based on gross profit from accounts won.
• Significant growth opportunity within a rapidly expanding brand.
• A dynamic, entrepreneurial work environment where results matter.