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Senior Manager Marketing Analytics, BankingInizio Partners • United States
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Senior Manager Marketing Analytics, Banking

Inizio Partners
  • US
    United States
  • US
    United States
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About

Senior Manager Marketing Analytics, Banking
San Francisco, California, United States About the Job Senior Manager Marketing Analytics, Banking
Role and Responsibilities: As the Marketing Analytics Senior Manager, you will be instrumental in building new banking products and leading cross-functional efforts across Marketing, Product, Engineering, Risk and Finance to drive growth for said products. This role requires a deep understanding of the digital lending or banking space, a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance), and a strong ability to develop and implement data-driven initiatives from start to finish. Your analytical prowess, problem-solving skills, product sense, and ability to work effectively cross-functionally will be key to your success. Primary day-to-day client contacts and often interact with C-level executives. Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with clients data/ IT teams to resolve issues Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results Develop Growth Strategies : Create new offerings or optimize existing product sets to drive growth through a data-driven and customer-centric approach Lead End-to-End Execution : Manage the full lifecycle of strategic initiatives, including building business cases, securing stakeholder buy-ins, defining and documenting business requirements, and crafting go-to-market plans Optimize Post-Launch : Analyze and optimize new strategies post-launch to ensure KPI metrics are met, and business benefits are realized Stakeholder Collaboration : Collaborate with and drive alignment among various stakeholders across the organization Manage Offshore Team : Lead and coordinate with offshore contractors for analytical support and to ensure seamless execution Candidate Profile: 7-8 years of experience comprising analytics service delivery, consulting, solution design and client management Digital Marketing Analytics professionals
with experience in at least a few of the following areas: Instrumentation Funnel tracking UTM parameter design and implementation Campaign design Scaling and channel optimization Experience in marketing analytics in banking industry will be a huge plus (not mandatory) Previous experience in the Financial/FinTech/e-Commerce/Retail industry is a plus Technical proficiency in tools like SQL, Python Demonstrable leadership ability, superior problem solving and people management skills Or refer someone
  • United States

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  • English
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