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MarTech Engineer: Automation, Analytics & Integrations
- Saint Paul, Illinois, United States
- Saint Paul, Illinois, United States
Über
This is an individual contributor role with hands-on ownership, requiring a strong vendor-management mindset, including oversight of external partners, agencies, and technology providers.
Manage our marketing automation platform, including workflows for lead management and connectors with CRM- (e.g., HubSpot, Salesforce).
Implement tagging, tracking, and multi-channel attribution frameworks (e.g., GA4, GTM, UTMs).
Ensure compliance with data privacy regulations (e.g., GDPR) and internal / best practice data governance policies.
Develop and drive a 12-month martech roadmap and track and report on performance against KPIs.
Mentor team members and support process standardization.
Qualifications _ Required: _ Bachelor’s degree in marketing, communications, or related field.
7+ years of experience in Martech, (B2B preferred).
Proven expertise in managing and integrating: CMS platforms (e.g., Drupal), tag managers (e.g., GTM), and domain/DNS systems, Analytics & UX tools (e.g., GA4, HotJar), Marketing automation (e.g., HubSpot) and CRM platforms (e.g., Salesforce), Performance & SEO tools (e.g., SEMrush, Search Console), Compliance & consent tools (e.g., CookiePro).
Strong understanding of lifecycle data management, automation, and multi-touch attribution.
Excellent project management and cross-functional collaboration skills.
Learning and Development At Viridien, we foster a culture of continuous learning and provide tailored training programs through our Learning Hub, designed to enhance technical, commercial, and personal growth. We Care about the Environment We encourage and actively support a strong sense of community, through volunteering and various company initiatives, as well as a strong company commitment to protecting our environment through sustainable solutions, energy saving and waste reduction enterprises. Ready to shape the future of digital marketing at Viridien? Apply now to join a team that values innovation, data-driven strategy, and collaboration. #LI-PC1 Our Hiring Process At Viridien, we are committed to delivering a respectful, inclusive, and transparent recruitment experience. Due to the high volume of applications we receive, we may not be able to provide individual feedback to every applicant. Only candidates whose qualifications closely match the role criteria will be contacted for an interview. We do, however, aim to share personalized feedback with those who progress to the first round of interviews and beyond. We are also dedicated to ensuring that our hiring process accessible to all. If you require any reasonable adjustments to fully participate in the application or interview stages, please don’t hesitate to contact your recruiter directly. We see things differently. Diversity fuels our innovation, we value the unique ways in which we differ, and we are committed to equal employment opportunities for all professionals.
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Sprachkenntnisse
- English
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