Content Marketing ManagerPublic Partnerships • Saint Paul, Illinois, United States
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Content Marketing Manager
Public Partnerships
- Saint Paul, Illinois, United States
- Saint Paul, Illinois, United States
Über
Key Responsibilities Content Strategy & Thought Leadership
Develops and owns integrated, multi-channel content strategies aligned to business goals, driving thought leadership, brand awareness, and demand generation
Establishes and manages editorial calendars, producing compelling, on-brand content across blogs, white papers, case studies, webinars, and campaigns
Cross-Functional Collaboration & Execution
Partners with writers, designers, PR agencies, and internal stakeholders to deliver high-quality content across digital, social, and SEO channels
Manages multiple projects simultaneously, ensuring alignment across marketing initiatives, timelines, and stakeholder expectations
Performance Optimization & Brand Governance
Monitors and analyzes content performance, providing data-driven insights and recommendations to optimize engagement and ROI
Maintains brand voice and messaging consistency while staying current on industry trends, competitive strategies, and emerging content formats
All other duties assigned.
Required Skills
Develop and own comprehensive content strategies aligned to business goals that support our thought leadership, marketing campaigns, events, and digital marketing strategies across channels.
Plan, produce and manage a consistent editorial (thought leadership) calendar with compelling on-brand content.
Collaborate with contract writer(s), designers and PR agency team to produce thought leadership content including blogs, white papers, case studies, testimonials, speaking sessions, and webinars.
Manage content production timeline and ensure collaboration across SEO strategy, social media, thought leadership and demand generation. Monitor and report on content performance and share recommendations for performance optimization.
Maintain brand voice and messaging guidelines; ensure consistency across all content touchpoints and serve as an internal resource for cross‑functional teams.
Stay current on industry trends, competitor content strategies and emerging content formats.
Proven experience in developing integrated, multi‑channel content marketing programs, preferably within the healthcare industry (minimum 5‑7 years’ experience).
Passion and talent for creating compelling content in multiple formats, including thought leadership articles, videos, podcasts, and webinars.
"Big picture" thinking – ability to identify all work and opportunities involved with a content marketing project – and strong executive presence with the ability to collaborate cross-functional.
Strong writing, editing and storytelling skills with the ability to tailor messages for different audiences and channels.
Ability to lead multiple projects with multiple stakeholders and varying levels of scope at one time.
Extremely high attention to detail and accuracy in content production.
Familiarity with SEO best practices for on page content in partnership with digital and SEO teams.
Experience updating and managing website content within a content management system (CMS) such as WordPress, Hubspot or similar.
Ability to work proficiently with Microsoft Office software; experience working with designers preferred.
Qualifications
Education/Experience: Bachelor’s degree in marketing, communications or related field.
Proven experience in managing and producing engaging external content (minimum 5‑7+ years’ experience in communications and writing role). Applicants will be asked to submit samples of presentations, original writing, strategy recommendations and to complete writing and editing tests.
Substantial professional experience in a related field may be considered in lieu of formal degree.
Working Conditions Remote.
Supervisory Responsibility Supervisory and managerial responsibility for 1-4 staff members.
Compensation & Benefits
401k Retirement Plan
Medical, Dental and Vision insurance on first day of employment
Generous Paid Time Off
Employee Assistance Program and more
Compensation $120,000- $130,000
The above is intended to describe the general contents and requirements of work being performed by people assigned to this classification. It is not intended to be construed as an exhaustive statement of all duties, responsibilities, or skills of personnel so classified.
Public Partnerships is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PPL, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PPL will not tolerate discrimination or harassment based on any of these characteristics. PPL believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.
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Sprachkenntnisse
- English
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